Privacy Policy
Last Updated: January 29, 2026
At Dua Fashion, we deeply value the trust you place in us when you choose to shop for your favorite ethnic wear on our website. We are committed to protecting your personal information and ensuring your privacy is respected.
This Privacy Policy outlines how we collect, use, share, and protect your data when you visit our website and make a purchase.
1. Information We Collect
We collect two types of information to provide you with a smooth shopping experience:
A. Personal Information You Provide: When you make a purchase, create an account, or contact us, you voluntarily provide us with certain information, including:
Your Name
Shipping and Billing Address
Email Address
Phone Number
B. Payment Information: It is important to note that Dua Fashion does not store your credit/debit card numbers or net banking details on our servers. All payment transactions are handled securely by our third-party payment gateway partner. Their secure systems handle your financial data according to the highest industry security standards (PCI-DSS compliance).
C. Automated Information (Cookies): Like most e-commerce websites, we use "cookies" (small text files) to improve your browsing experience. These help our website remember items in your shopping cart and understand how you use our site so we can improve it.
2. How We Use Your Information
We use the information we collect primarily to fulfill your orders and provide customer support. Specifically, we use your data to:
Process your orders and generate invoices.
Communicate with you regarding your order status via email or SMS.
Arrange for shipping and delivery of your products.
Respond to your customer service requests or returns.
Send you promotional emails about new arrivals or offers (only if you have opted-in to receive them). You can unsubscribe at any time.
3. Sharing Your Information
We do NOT sell, trade, or rent your personal information to third parties for marketing purposes.
We only share necessary personal information with trusted third-party service providers who help us operate our business, specifically:
Logistics Partners: We share your name, address, and phone number with courier companies to ensure your order is delivered to your doorstep.
Payment Processors: As mentioned, Razorpay processes your payments securely.
These partners are obligated to protect your data and only use it for the specific purpose of completing your transaction.
4. Data Security
We take reasonable precautions and follow industry best practices to protect your personal information from inappropriate loss, misuse, access, disclosure, alteration, or destruction.
Our website is secured with SSL (Secure Socket Layer) encryption, which ensures that any data entered on our site (like address details) is transmitted securely.
5. Third-Party Links
Our website may occasionally contain links to third-party websites (for example, social media links). We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read their privacy policies when you leave our site.
6. Changes to This Policy
We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. The "Last Updated" date at the top of this page will reflect when changes have been made.